Deutsch Agency
Executive Event Producer (Freelance) - Executed activation in NYC for Credit One Bank as part of a city-wide takeover. Over 100k people viewed this epic and disruptive sidewalk activation. Managed all aspects of event from kick off to execution for this Adweek awarded Agency of the Year (2024).
NVE Experience Agency
Executive Event Producer - Champion large scale productions of events, trade shows, advertising upfronts, festival integrations nationwide with budgets starting at $1MM+ at this transformative, award-winning agency. Named the 2023 Experiential Agency of the Year by Campaign US. Manage and motivate teams of 80+ people at high stakes events. Key Clients: Liquid I.V., AMC, Billboard, Delta, Carnival Cruises, Cash App, Disney+, Paramount +
Instrumental in Liquid I.V. becoming a client on retainer, requested by client to always be the main producer
Executed high stakes premiere for Disney+, Percy Jackson and the Olympians, at the Metropolitan Museum of Art
in NYC; The Met stated that it was the most beautiful event they ever held there and senior executives from
Disney praised it as the best premiere in the past 5 years
Executed 4 individual events surrounding the 2023 NFL Season Super Bowl in Phoenix AZ including an A-List Party
held at a private airport as well as a partnership with Guy Fieri’s Flavortown outside the Phoenix Stadium
Instrumental in acquiring new business and regularly helped craft pitch decks and RFP responses
Actively participated in internal DEI initiatives as well as helped with mentoring junior level employees in an
ongoing basis
Led high stakes production of the AMC upfronts at Jazz at Lincoln Center in NYC which included full
transformations of two event spaces complete with presentation, catering, and live entertainment with A-Level performers in attendance
Giant Spoon
Freelance Executive Event Producer – Managed a large scale, month long FYC activation for Amazon Prime Video. Located on a luxury Beverly Hills Estate, attendees were invited to immerse themselves in various aspects of Amazon Prime Video’s original programming to garner attention and favor for the Emmy Awards.
Constructed a 200-person theater/tent on the lawn that showcased content and speaker panels
A candy room complete with art created entirely from candy showcasing various original shows
An immersive sound bath with scent and professional light programming that created an other-worldly
atmospheric experience
A black and white tearoom designed to feel authentically British
A piano bar with live music and bar that showcased the behind-the-scenes talent
Tarot card reading station with themed specialty tarot deck
Managed over 100 temporary employees for each live event day including DJs, Catering, Brand Ambassadors, The
Show Crew, Valets, and Security
Oversaw all contracting, vendors, venue coordination, trouble shooting, scheduling and talent coordination
Revolution Marketing
Senior Event Producer – Drive end-to-end production of events & festivals nationwide with budgets up to $3MM+ at this innovative experiential marketing agency ranked among the Event Marketer IT List’s top 100. Direct and motivate teams of 50+, liaising seamlessly among internal, client, and vendor teams to deliver jaw-dropping events against aggressive deadlines. Key Clients: iHeart Media, Capital One, Pantene, Pop-Tarts.
Achieved 38% profit on a $2.7MM program, significantly above internal targets and the industry average
Produced VIP programs for iHeartRadio, delivering a premium pre-party experience featuring F&B, photo booths,
interactive touch points, and artist integrations in multiple markets
Develop collaborations and cross-marketing initiatives, including a collab between Pop-Tarts and Camp Flog Gnaw
featuring Tyler the Creator
Create and analyze metrics to develop customized solutions for clients; adopted a waitlist app for Coachella to
eliminate long lines and streamline attendee data gathering, set geo gates to accurately track participation
Resolved a major last-minute issue with a Coachella fabricator by working around the clock and hiring a freelance
production manager to take over the remaining 5 festival stops
Festival activations highlights include Coachella, Lollapalooza, Music Midtown, Bunbury, Firefly
NCompass International
Senior Event Producer (Freelance), New Business Development Director, Account Director
Seamlessly led across events, production, creative, client relations, financial, technical, and staffing teams to deliver jaw- dropping, best-in-class events for clients of this award-winning international media company (7x top 100 ranked on the agency “IT List”). Key Clients: Future Media, Roc Nation, Activision, AMD, Best Buy, General Mills, Hulu, Hallmark Channel.
Produced and executed a Shakira record release party in only 1 week, navigating 3 host city changes in 3 days and fielding last-minute requests from the artist
Ensured smooth event production by rapidly troubleshooting thorny logistical snags, including shipping issues, transportation problems, union labor negotiations, permitting, and venue difficulties
Directed a highly successful influencer program for Best Buy at Playlist Live 3 years in a row, with a heavy focus on influencer engagement
Managed ideation and proposal development for RFPs
Produced highly confidential programs for Activision surrounding game launches
Red Bull North America HQ
National Artist Community Manager, Red Bull Sound Select – Fueled the largest international music event showcase in company history by managing artist outreach, communications, and contracting.
Co-created, produced, and launched the Red Bull Sound Select program to nurture local artists, including collaboration with high-profile brands (e.g., Guitar Center, Marriott) to craft band-specific programs; traveled nationwide to set up artist scouting and support teams
Achieved growth and exposure for up-and-coming artists (including Chance the Rapper) by cultivating brand partnerships and securing exclusive opportunities
Editor-in-Chief, ChinaShopMag.com– Led daily operations, digital strategy, and content development for an unbranded cultural webzine, including execution of experiential installations and activations that grew brand awareness and doubled site traffic year over year, reaching 5MM subscribers (up from 500K). Managed teams of 30+ across the US.
Sourced nationwide talent for written, audiovisual, and photographic content
Built high-impact content creation strategy from the ground up, including establishment of goals, metric tracking,
and budgets and the development of guidelines for staff training and handling legal and contract concerns
Education
Master of Fine Arts (MFA), University of North Carolina, Chapel Hill
Bachelor of Fine Arts (BFA), Indiana University of Pennsylvania, Indiana, PA, Graduated with Honors