Project Summary

Shoot multiple video spots with content creator, Bethanny Frankel, to promote Heluva Good Dips for a social media campaign.

Responsibilities

• Timeline oversight

• Shot List Completion

• Talent Handling

• Continuity

Key Challenges

Shooting multiple video spots within a very limited time frame of only 90 minutes while getting an extensive shot list executed and keeping all parties focused and on task. Keeping an eye on the clock as well as the shot list, my main directive was to allow for some creative freedom from the talent but request shots as anticipated by the agency as well, striking a firm but flexible balance to keep morale high while achieving the goal.