Project Summary

Produced a 30ft x 30ft festival hair activation that traveled to 6 festivals including both weekends of Coachella. Staffed local hair stylists to execute a menu of braided hair styles that were finished off by the addition of hair jewels, accessories and glitter. Oversaw all aspects of execution from budget through each individual install to completion and recap.

Pantene was so thrilled with what we executed in 2019 that we were set to do another 5 festivals in 2020 and were only 1 week away from load in when COVID canceled all plans.

Responsibilities

• Executive Production

• Client Leadership

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vendor Management

• Site Operations

• Staffing and Logisitics

• Installation and Strike

Key Challenges

Fabrication mis-steps led to some installation pivots and problem-solving that produced a more stream-lined approach to moving the build, insuring that the activation looked box-fresh at each stop.