Project Summary

Produced a sampling and brand experience for Pop-Tarts at Tyler the Creator’s famed Camp Flog Gnaw in Los Angeles outside of Dodgers Stadium. Based on engagement, participants gained stamps on a card that allowed them to trade those in for a variety of premium items created especially for this event, including a design made by Tyler the Creator himself.

Responsibilities

• Senior Producer / Lead

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vendor Management

• Site Operations

• Staffing and Logisitics

• Installation and Strike

• Metrics and ROI Reporting

• Security

Key Challenges

Advising the brand of expectations at their very first festival inclusion, maintaining food safety standards, and navigating site specific graphic sensitivities to align with festival politics. The overwhelming success of this activation was evident in the volume of consumers we were able to interact with over the course of the weekend. We provided multiple touch points and engagement that blew away predicted ROI metrics.