Project Summary

Planned and executed a mobile tour starting in Chicago IL at Nichelodeon’s Slimefest and ending at the Santa Monica Pier CA that consisted of 20 stops along old route 66. Over 26k samples were handed out and $17k premiums. 10k interactions took place over the course of 5 weeks. The objectives were to be experiential, unite families and create brand affinity.

Responsibilities

• Executive Production

• Full logistics including permissions and permitting for all tour stops

• Budget Management

• Production scheduling

• Fabrication Oversight

• Staffing

• Metrics and ROI Reporting

Key Challenges

Scheduling a 20 stop tour along a historic scenic highway with ample sampling opportunities to create awareness and impact for the brand. Outreach and communication proved vital for logistical concerns as well as flexibility for unforeseen hiccups such as weather, as well as an unfortunate van break-in that required a pit stop for a window replacement. Garnering social impressions and tour awareness via social outreach helped make this activation a success.