Project Summary

Create high impact awareness of new Call of Duty game launch at San Diego’s Comic Con by creating an immersive escape room experience complete with professional zombie actors and opportunities to play the game itself.

Responsibilities

• Vendor Management

• Logistics

• Talent Handling

Key Challenges

Creating excitement at one of the busiest conventions in the country to promote a new version of an established game. Utilized professional make-up and actors to embody a lifelike zombie experience and took to the streets to garner further attention and draw to the outdoor footprint. Installed a separate mobile gaming space so participants could get hands-on exposure to the game.