Project Summary

Create a “Peak Screaming” themed party hosted by Paramount+ to be held at NY’s Comic Con that is free to participants who signed up, that promotes the streaming platform’s commitment to being the go-to place for Halloween scream programming. Event promises free food and beverages as well as entertainment and premium take-a-ways.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Site Operations

• Staffing and Logistics including Union Labor

• Installation and Strike

• Metrics and ROI Reporting

• Talent Buying

Key Challenges

Crafting an enticing themed party that broke through the noise and activity at NY Comic Con during the time of the SAG/AFTRA strike. Focusing on “Peak Screaming” with a creative mad-scientist lab complete with bubbling vats of pre-mixed cocktails, a spooky cemetery, elevated food and beverages, and staff dressed in lab coats created an ideal Halloween party atmosphere.