Project Summary

Create a unique experience for the action sports television network, Fuel TV in New York City for the Upfronts (an annual event where television networks and streaming platforms preview their upcoming programming schedules to major advertisers and media buyers to sell commercial airtime) and accurately represent their unique style and offerings in an interactive way that created excitement for the network.

Responsibilities

• Production

• Site Operations

• Vendor Management

• Staffing and Logistics

• Installation and Strike

• Entertainment

• Premium Gifting

• Travel and Accommodations

Key Challenges

Creating opportunities for sales and conversations to take place along with presentations while accurately representing the network in this high stakes event. Centered the event around the “bedroom” of a teenage boy with elevated “snacks”, entertainment, premium gifting, street art, live painting and more to immerse participants in the network culture.