Project Summary

Create a unique greenroom experience for Playlist Live content creators to interact with Best Buy products, garnering photos and social shares as well as awareness of product offerings at the retail establishment. Craft multiple photo opportunities as well as games for content creators to win small appliances and Best Buy gift cards.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vendor Management

• Site Operations

• Staffing and Logistics

• Installation and Strike

• Metrics and ROI Reporting

Key Challenges

Fabricating a unique and visually interesting set for content creators to actively interact with while garnering good will and social media shares to boost the Best Buy brand image and promote product offerings directly aimed at influencers only and not consumers in this VIP greenroom experience. Gamified opportunities for content creators to win quality products such as Go Pro camera’s, drones, sandwich makers and gift cards. Crafted a set to focus on Back-to-School messaging and produce free social shares from a community of highly active influencers.