Project Summary

Utilize a partnership between Jack in the Box fast food chains and Door Dash delivery service to promote both brands and garner new users for Door Dash while creating a cool photo opportunity and handing out food at various points in the day.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vendor Management

• Staffing and Logisitics

• Installation and Strike

• Metrics and ROI Reporting

Key Challenges

Utilizing dedicated Door Dashers to make scheduled runs to the local Jack in the Box met with food prep. Managing the line and cutting it off once consumers equalled the quantities of food we had to give away created a better experience overall while generating excitement and brand loyalty by surprise and delight moments with customized premium items.