Project Summary

Generate excitement for the Nintendo Games Championship by hosting Mario Kart trials at local Best Buy stores in various markets. Boost attendance and awareness with a social media campaign taking the Josh Darnit influencer family on two separate road trips in wrapped vehicles from Boston to New York City on the east coast and Portland to Seattle on the west coast.

Responsibilities

• Executive Production

• Talent Buying

• Budget Management

• Tour Planning and Scheduling

• Vendor Management

• Permissions and Permitting

• Staffing and Logistics

• Travel and Accommodations

• Store Installation and Strike

• Video Production

Key Challenges

Finding compelling and entertaining ways to promote the Nintendo game as well as each stop of the gaming trials at the Best Buy locations while remaining authentic to both brands. Focused on the portability of the Nintendo Switch around the family “road trip” dynamic and generated excitement with interactions with the internet-famous family that encouraged participation. Utilized known sites in the cities we visited and created unique content to boost attendance and awareness.