Project Summary

Produce the NY leg of the Hallmark Channel’s Countdown to Christmas Tour that brought popular Hallmark Channel Actors to Philadelphia, Washington D.C. and New York City on the same day. The NYC stop included a show production and brand activation at Hudson Yard in front of the “Vessel” with the talent playing Christmas themed games on stage and discussing their upcoming Christmas movies set to air on the channel while guests enjoyed hot cocoa and branded cookies, and branded premiums. The following day the actors traveled to the Michelin Star restaurant, Blue Hill to host a press event and party.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Vendor Management

• Site Operations and Venue Communications

• Staffing and Logistics

• Installation and Strike at 2 locations

• Union Labor Coordination

• Talent Management Onsite

• Security

Key Challenges

Executing a multi-city tour in one day while keeping talent positive and engaging. Inherited a highly complex third-party warehousing and fulfillment process for premium items, identifying logistical challenges early and developed solutions that ensured product integrity, accurate inventory, and on-time delivery.