Project Summary

Create an engaging interactive space within the content creators greenroom at Playlist Live to allow guests to create content. win products available for sale at Best Buy, and be entertained while they await their conference obligations garnering brand affinity and social shares.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Site Operations

• Staffing and Logistics

• Installation and Strike

• Metrics and ROI Reporting

• Prizing and Gifting

Key Challenges

Creating an interactive space that content creators would actually be interested in engaging in and potentially sharing goodwill for the brand via social media. Focused on a 90’s playground vibe with adult sized ride on elements, breakdancer entertainment, and premium prizing to appeal to influencers and garner engagement.