Project Summary

Produce multiple touchpoints for the Delta Airline brand at a Billboard Magazine live music event in Austin during the annual SXSW festival. Host a VIP Delta Rewards Member lounge that promised free food and beverages as well as custom embroidery stations where you could select a Delta hat or neckerchief to add your own personal touch. Additionally host a branded bar on the lawn that encouraged signing up to become a Delta Rewards Member on the spot.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vendor Management

• Site Operations

• Staffing and Logistics

• Installation and Strike

• Metrics and ROI Reporting

Key Challenges

Excitement for the Delta presence at this Billboard event was overwhelmingly positive and the challenge became line management and throughput for the VIP lounge activation. Working closely with the venue and the client we carefully plotted the line layout and provided free non-alcoholic beverages and early entry to the event for Rewards Members as well as continued to provide time estimations to gain access to the lounge. We utilized Delta Ambassadors to chat with waiting attendees about perks and brand loyalty programs helping to pass the time and create a greater brand affinity.