Project Summary

Promote awareness of a new destination exclusively available through Carnival Cruise Lines called Celebration Key, through participation in a Billboard promoted live event in conjunction with SXSW, an annual Austin Festival. Create a space that feels very brand specific while handing out branded premium items and generating leads for potential future cruise enthusiasts.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vender Management

• Site Operations

• Staffing and Logistics

• Installation and Strike

• Metrics and ROI Reporting

Key Challenges

Weather always plays a factor in any outdoor installation and the threat of storms rolling in causes appropriate concern for the build installation. Collaboration with the fabrication team and close communications with the client helped us navigate an early overnight install that avoided the potential threat.