Project Summary

Create a traveling VIP experience for Capital One cardholders at the iHeartRadio Jingle Ball Christmas concerts that provides added value of free food and beverages, and an intimate performance from one of the artists on the bill.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vendor Management

• Site Operations

• Staffing and Logistics

• Installation and Strike

• Metrics and ROI Reporting

• Talent Handling

Key Challenges

Fabricating and traveling, a scalable environment to bring added value to consumers who selected to upgrade their concert experience as Capital One cardholders. Organization and coordination played key parts in quick installations while maintaining a freshness and integrity of the experience. Limited funding meant creativity in design and construction while creating the illusion of a premium event.