Project Summary

Deliver 4 separate events during the week of the Superbowl in Phoenix AZ that included the title sponsorship of “Homecoming” with The H.Wood Group, a premium gifting suite, a NFL Hall of Fame Awards afterparty, and a sponsorship/partnership with Guy Fieri’s Flavortown.

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Partnership Collaboration

• Vendor Management

• Site Operations

• Staffing and Logistics, including Travel and Accomodations

• Installation and Strike at 4 events

• Metrics and ROI Reporting

Key Challenges

Managing multiple teams across different venues to successfully execute 4 events to garner attention and brand awareness in a saturated Superbowl market. Key partnerships with The H.Wood Group and Guy Fieri’s Flavortown helped amplify the messaging and allowed consumers to use the Cash App as a viable payment method, offering discounts, bonus cash, and hands-on brand utility that increased users comfort with the format.