Project Summary

Produce a sidewalk activation to create awareness of Credit One Bank as part of a New York City takeover that included wild postings, television commercials and one onsite activation to hand out stickers and pins and answer questions about the brand. The concept included a billboard on the wall of a coffee shop that was up for 2 days and then replaced with a fabricated billboard that looked as though it had fallen onto the brand creatures called the “credit wreckers.”

Responsibilities

• Executive Production

• Budget Management

• Production Planning and Scheduling

• Fabrication Oversight

• Vendor Management

• Onsite Operations

• Staffing and Logistics

• Installation and Strike

• Metrics and ROI Reporting

Key Challenges

Hired to inform and educate this commercial agency on how to execute an experiential activation, since this is not a regular aspect of this agencies deliverables. Helped to put in place experiential production documents, schedules and tracking in order to manage this week long event.