Project Summary

Launch an online culture magazine that highlights music, fashion, film and art that would be a subtle nod to involvement with the Red Bull brand which focused on affiliated artists, musicians, venues and more. Run like a true media outlet with teams across the United States.

Responsibilities

• Content Creation

• Budget Management

• Production Planning and Scheduling

• Talent Sourcing and Content Assignments

• Staffing and Logistics

• Metrics and ROI Reporting

• Social Media Promotion

• Event Production

• Partnerships

Key Challenges

Leading teams across the country to create and publish consistent content promoting Red Bull affiliated brands, partners, venues, and artists. Created extensive lists of partners and creatively produced opportunities to showcase talent and venues to add value and promote events and products important to key stake-holders. Best example of a successful collaboration was the venue, the Roxy on Sunset Blvd in Los Angeles where we took over the greenroom, renovating the space with a much needed upgrade and a key branding opportunity for the magazine. Using this partnership we gained access to every band that played at the Roxy over the course of the year, asking artists to sign the blue couch and at the end of the year we replaced said couch and auctioned off the signed one along with a book highlighting photos of the artists who signed it.